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Aliana Apodaca


For over 25 years, Aliana Apodaca has been known as an authority on energizing employees, increasing teamwork and developing effective leaders. Some of her clients include Deloitte Consulting, Marriott Hotels, Dept. of Labor, Dept. of Housing, and Raytheon to name a few. Aliana has also been featured as a business columnist in the El Paso Times.


Born in El Paso, Texas, Aliana grew up as the oldest of seven children in the Barrio de Ysleta. From these humble beginnings, Aliana overcame an abusive

 childhood and evolved from being a single mother on welfare to becoming a much sought after inspirational speaker, business consultant, trainer, coach and writer.


As a business owner and advocate for women, Aliana has been recognized by the Small Business Administration as the District – Women in Business Advocate of the Year and was named Business Woman of the Year by TAMACC (Texas Association of Mexican American Chamber’s of Commerce). She was honored to be chosen as part of a group of small business owners invited to meet with the President at the White House. She has been featured in Hispanic Magazine, LatinaStyle Magazine and was named as one of “1000 Women for the Nineties” by Mirabella Magazine. She is a 1990 Fellow of the National Hispana Leadership Institute, one of twenty-five women chosen from throughout the United States for outstanding leadership and community service.


Her personal style and approach have been warmly received at many conferences where she has appeared with Jane Fonda, Maya Angelou, Sally Field, Gloria Steinem, President Clinton, and Christina Saralegui to name a few.


Tel: 915.838.1000  |  Email: